Effective Campaign Management
Campaigns can be defined based on customer groups, payment methods, and geographical locations. Campaigns can also include promotions, discounts, sales/purchase/shipment costs as well as payment/purchase history. There is a detailed formula editor for sophisticated campaigns.
Brands, products, groups, and sales amount/quantities are analyzed based on sales returns cost. It is possible to create a target and determine a strategy according to analysis results. Logo applications integrate delivery of customer orders with finance and distribution management modules.
It is possible to define distribution routes from the global address data storage. Sales managers can plan the daily, weekly, and monthly routes of every sales representative to enable ideal customer visit according to sales indicators. Sales managers may adjust sales premiums according to quantity, amount or special parameters on a representative basis, and reach higher sales performance.
Logo applications work in integration with mobile sales applications that run on PDA's of sales representatives. It is possible to perform interactive data exchange of price lists, sales orders and payments, etc. with PDA's. The central address database in Logo applications enables sales representatives to make selections from multiple shipment addresses of customers, and perform error-free shipment at the delivery stage
Reduction of Sales Cost
With the determination of stock level for each material, distributors are relieved of carrying inactive stock costs. As all cost items are defined in the system, these costs can be directly reflected to sales.