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Overview

Focusing on businesses’ communication with their customers in the most effective way in line with sales and marketing targets, the Logo CRM Customer Relations Management solution provides customer satisfaction by quickly managing field operations, marketing activities and all sales processes.

Required by companies of all sizes 


Regardless of their size, all companies have the goal of increasing the loyalty of their existing customers, accessing potential customers and establishing the right communication with customers. Thanks to Logo CRM that facilitates this process by automation communicating with the right customer, at the right time, in the right way is possible.    

Integrated structure, strong corporate memory 


Providing fast and effective management at every customer contact points, Logo CRM is also integrated with the Logo ERP solutions. This enables all data in the business to feed into and support each other, and sales and marketing processes are controlled, creating a strong and reliable corporate memory.

Features

  • Effective management of sales and marketing processes

    Providing a holistic perspective by gathering all data and actions related to existing and potential customers under the same roof, Logo CRM enables sales and marketing processes to be better planned. Therefore, the foundation required for higher customer satisfaction, a higher number of new customers and more profitability, is created. In other words, orders can quickly be transformed into sales.

  • Organizational memory

    Stakeholder information such as customers, dealers and suppliers can be easily identified and categorized in Logo CRM. Hence, the created organizational memory enables offers to be submitted or future campaigns to be prepared and designed more efficiently. In addition, the information on potential customers that is stored in Logo CRM makes it easy to prepare offers that can create new sales opportunities. 

  • Time saving through customer segmentation

    All data, correspondence, telephone records, invoices and complaints related to customers are collected in Logo CRM, resulting in effective customer management. Since all the information is classified based on the requirements of the customer, the sales and marketing personnel in particular achieve significant time savings. 

  • Document management

    As many documents as desired can be collected and classified in subfolders under each customer folder created in Logo CRM. Sales performance is improved through the auto-matching of these folders with hot sales opportunities that may occur later. 

  • Time savings through the Outlook add-in

    Thanks to the integration of the Logo CRM software with the e-mail application, accessing the records of the customer, the supplier or the dealer who send e-mails also becomes possible. With Outlook Add-in, data can be accessed quickly without switching between different applications.

  • Seamless access via mobile application, full control

    Thanks to its web-based structure, Logo CRM provides a solution that is accessible from anywhere, at any time. Logo CRM's mobile application covers all the modules and functions included in the product's web interface. In addition, the ‘Near Me’ feature in the mobile app displays the customers and clear opportunities in the user’s region on the map. The Check-in/Check-out feature enables the monitoring and route optimization of field employees through the system. 

  • All tenders and opportunities on one screen

    Logo CRM enables sales opportunities, projects, and tenders and their history to be followed up on one screen. This allows users to view what actions were taken in relation to opportunities, on which dates and by whom, what was discussed and what quotes were offered, along with the related documents and e-mails, enabling users to take more reliable actions.

  • Offer Management

    The Logo CRM Offer Management module helps to prepare offers quicker through sections, views and templates that can be customized for offer processes. The past price check, Optional Offer, Alternative Offer and Product Association features also provide a more flexible offer process. Human errors in offer processes are minimized through offer approval processes that can be customized in a number of different ways based on requirements, and the automatic real-time checks for the current account risk limit and the remaining stock amount in the Logo CRM database.

  • Monitoring and management of field sales processes

    The customer-related activities, routes, meeting and visit schedules of sales and after-sales service teams can be centrally monitored via Logo CRM. Therefore, the activities of the teams can be organized to achieve time and cost savings, while an effective management and reporting mechanism is created. Offered for this purpose, the Logo CRM Activity Management module keeps a detailed record of all the visits, meetings, and meeting notes for potential or existing customers, allowing to report through the pivot table feature. 

  • Detailed report and dashboard design

    In addition to reports such as the Sales, Opportunities and Activities included in different modules of Logo CRM, customizable reports and dashboards can also be prepared.

  • After sales process management

    Thanks to the Support Logo CRM Center whose after-sales processes can be customized as required, customer satisfaction/complaints processes, technical support processes or call center processes integrated with the enterprise's IP switchboard can be managed from a single point.

  • Integration with Logo ERP products

    The real-time integration of Logo CRM with the Logo ERP products allows users to track the current account statements, order statements and risk limits of customers. The real-time check of product stock levels and the automatic transfer of offers that transformed into sales, as orders or waybills to ERP solutions are also realized through this integration.

  • Logo Notifier Service

    Offered free of charge in Logo CRM, the Logo Notifier Service delivery management system enables the real-time notification of activities related to corporate processes. This provides full control over processes and real-time reports can be created. Logo Notifier Service shares any information including the celebration of customers’ special days, e-mail messages, the final status of submitted offers, actual sales, contract expiry dates, and after-sales service details in the form of e-mails, SMS or Push Notifications.

    All of the transactional contents and details of customers such as their current account status, risk criteria, entered orders, collections, material and stock statuses, and documents of issued invoices are immediately forwarded through Logo Notifier Service.

  • Easy to use interfaces

    Developed with new-generation technologies, Logo CRM offers a modern and user-friendly interface with an aesthetic design that is easy on the eyes.

Compatible Logo solutions

They prefer Logo CRM

Frequently asked questions

  • How can I get detailed information about the product?

    For more information about Logo CRM, you can review the introduction brochure, watch the product video or contact the Logo business partners.

  • How is the product's structure for license use?

    There is a license structure based on the assignment of the license to the user's name. One license is available only for one user. Different sessions cannot be managed with the same username.

  • Does the Logo CRM have to be on the same server as the Logo ERP products?

    No, there is no such requirement. Logo CRM is recommended to be installed in a different server (preferably on a dedicated one) to avoid performance issues and installation problems in Logo CRM.

  • Can I access the application via mobile devices?

    Yes, you can access Logo CRM via devices with iOS and Android operating systems.  When the mobile application is first installed, the Logo CRM master server is required to define an IP address. (You can contact your business partner for more information)

  • What are the minimum system requirements for using Logo CRM?

    The Logo CRM Standard and Logo CRM Enterprise products are recommended to be used with the Microsoft® SQL Server® 2008 R2 database or above. Please consult your authorized Logo business partners for Microsoft® SQL Server® requirements. Minimum system requirements may vary depending on the number of users.

  • Is it possible to make changes in the reports and the screens?

    If you have the Logo CRM Enterprise package, you can make changes in the reports and the screens.

  • What are the key differences between the Logo CRM Standard and Logo CRM Enterprise packages?

    For the comparison of the features of the Logo CRM Standard and Logo CRM Enterprise solutions, go to:

    http://cmc.logo.com.tr/images/uploads/files/marketing/LogoCRM/CRM_Fonksiyon_karsilastirma_25_09_2018.pdf

  • What languages does Logo CRM support?

    Logo CRM can be used in Turkish and English.

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